A Niche Market: Intellivision Amico vs Nintendo Switch, 3DS & 2DS.
23 March 2020 [link youtube]
EVERYONE HATES THE INTELLIVISION… BUT WHY??? Shout out to Pat the NES Punk, BTW: https://www.youtube.com/user/PatTheNESpunk/videos
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Youtube Automatic Transcription
soon the John Dyer family will be using
their TV to help complete their federal income tax that come on man that's that's that's a mobile game I mean come on the racing game could be interest every single one of these is a mobile game well [ __ ] yeah by me like I'm trying to say like when I think of mobile game in terms of aesthetics as well as gameplay that's what I mean like the racing game maybe that maybe they forgot a way to make the racing game fun with with the controller maybe you twist your again you can do the phone there's nothing different about the phone versus that let's take a look at the math program children race they're gorillas through the jungle and covering animal obstacles and an endless variety of addition subtraction multiplication and division problems and for learning fun from The Electric Company now this one's a little tougher I got it and when you add the keyboard component available this summer in television can change your family's life it simplifies financial planning even custom designs are Jack LaLanne exercise program for you there is an entire library of in television programs designed to grow right with your family's interests discover in television it can change your family's life so okay so that now it's gonna be with this is this is what Tommy was singing on atari age in terms of why the price has jumped up fifty percent in the past six to seven months when it comes to this so i said 150 was before engineering started and before both the retailer's i'm not for hiking price something before you do engineering on something by the way so the price range was 150 to 180 i always said is gonna be higher that then lower they said then they pick the chip and went to $200 then they said they spoke to retailers who said it would seem too cheap at only $200 it would be just a retro or a flashback when they spoke to retailers which it may be strange because there's no flashbacks that have ever existed in my head that were even close to $200 or stand-alones were usually between 50 and $100 historically weren't they even the old Atari well yes so that to me is a strange thing why would a retailer think that anyway I'm not I'm not saying I'm not saying he wasn't telling the truth I just say that's that's really strange advice to give someone I'm pricing something yeah to go over 200 ollars because I just wish lights $20 people are buying to this quality I don't sounds a little cheap to them so this is gonna be a $250 console before it gets shipped out to you or sales tax if you're buying in most states have sales tax here we're creeping up to 275 280 290 all things considered you have to spend here so now it's no longer a value system at this point no now it's no longer this is something I can pick up it's not an impulse buy for sure it's not something that you know I'm someone who has no idea what this is about is gonna see this and say oh it's only $250 I'm gonna grab it we're totally out of that range at 150 160 you maybe reach and make the argument under 200 not at 250 at 250 you are directly competing with Nintendo yes we'll switch lights 50 bucks less that's right and I'm you're gonna have to have people who are really really attached to the name that some of these mobile quality games are going to be carrying to get them to fork out 250 dollars when you have clear alternatives and if graphics and things like that aren't supposed to matter once again sorry Tommy's always saying things like oh the graphics no matter it's about getting people together with friends and family well then you can buy a [ __ ] PlayStation 4 for $200 you can you can have funds with friends you can have fun with friends and family in a living room with other game systems that aren't going to be as expensive as this is going to be when it comes out you and if you're not that concerned about having the latest and greatest which was supposed to be a focal point of this anyways was that you don't need the highest end graphics you don't need all this fancy stuff apparently not yes I mean the more the price goes up the harder it is to even look at this with any seriously thing with any seriousness niche market when I say niche market you're probably thinking small market but the truth is the only way to challenge a giant like Nintendo a giant like Sony a giant like Microsoft is to take on two three four many niche markets that's the only way in television could have succeeded and there are in each markets this is a Nintendo 2ds I purchased this for my daughter she was five four four four years old alright this is not for my entertainment as an adult for the first time I held this system I thought there is huge potential here for educational software language education you can use a stylus with this it can hear your voice you can record your voice in here and back I can even it has a camera can record your face there's a 3d camera on the other so many ways in which there could be educational software on this and I actually went out and bought two or three examples of educational software that we're all terrible okay I'm first to admit educational software is a niche market but guess what for some small company there's an opportunity to be the best there were a lot of other areas in which Nintendo is the best and you can challenge them Tendo and when you've got a niche like that people will buy your system and they'll do more than one thing with it they may buy your system and they may play a game that it's imitating Super Mario Brothers on your system or whatever the hell it is you're doing right but there's some area you're excellent in it to be really successful it's got to be two three or four areas now I just mentioned briefly you have two different mobile homes they use in tandem now okay this has on it all of the best language education software you can get for learning Chinese as an english-speaking foreigner okay it's not that great I would say it's between lousy and mediocre very occasionally there's an app I can praise as adequate okay so on your system on your hardware whatever's your doing this is an area in which you can be the best it's a niche market but niche markets are for small companies the only way forward the only would win and guess what I've been of recognizes people like me parents buying video games for children even though we're numbering in the millions we are ourselves a niche market for the most part ignored by a computer and video game industry that's focused on people age 25 to 55 these fully grown men who spend a huge percentage of their monthly income and even larger percentage of their monthly time playing video games all right so my hope was that the Intellivision Emiko would provide an alternative for at least one of those niche markets you might say well that's crazy why would you think they have anything to do with educational software because historically the 1979 in television that's why it was called the in television that's why it had that ridiculous controller with the numerical keyboard on it right it's USP USP unique selling point the way it differentiated itself in the market back in 1979 was saying this is the video game system you can do your taxes on this is the video game system that can teach your kids long division and math that has educational software all right educational software and productivity productivity software that was actually what set the original Intellivision apart and then we have a new in television coming out that no really lazy way was just trading on nostalgia and I feel it really failed to take it advantage of the weakness of Nintendo's position in the market the weakness of Sony's position are the weakness of Microsoft's position in the market because none of those are really selling a system that parents would want to buy for their children [Music]
their TV to help complete their federal income tax that come on man that's that's that's a mobile game I mean come on the racing game could be interest every single one of these is a mobile game well [ __ ] yeah by me like I'm trying to say like when I think of mobile game in terms of aesthetics as well as gameplay that's what I mean like the racing game maybe that maybe they forgot a way to make the racing game fun with with the controller maybe you twist your again you can do the phone there's nothing different about the phone versus that let's take a look at the math program children race they're gorillas through the jungle and covering animal obstacles and an endless variety of addition subtraction multiplication and division problems and for learning fun from The Electric Company now this one's a little tougher I got it and when you add the keyboard component available this summer in television can change your family's life it simplifies financial planning even custom designs are Jack LaLanne exercise program for you there is an entire library of in television programs designed to grow right with your family's interests discover in television it can change your family's life so okay so that now it's gonna be with this is this is what Tommy was singing on atari age in terms of why the price has jumped up fifty percent in the past six to seven months when it comes to this so i said 150 was before engineering started and before both the retailer's i'm not for hiking price something before you do engineering on something by the way so the price range was 150 to 180 i always said is gonna be higher that then lower they said then they pick the chip and went to $200 then they said they spoke to retailers who said it would seem too cheap at only $200 it would be just a retro or a flashback when they spoke to retailers which it may be strange because there's no flashbacks that have ever existed in my head that were even close to $200 or stand-alones were usually between 50 and $100 historically weren't they even the old Atari well yes so that to me is a strange thing why would a retailer think that anyway I'm not I'm not saying I'm not saying he wasn't telling the truth I just say that's that's really strange advice to give someone I'm pricing something yeah to go over 200 ollars because I just wish lights $20 people are buying to this quality I don't sounds a little cheap to them so this is gonna be a $250 console before it gets shipped out to you or sales tax if you're buying in most states have sales tax here we're creeping up to 275 280 290 all things considered you have to spend here so now it's no longer a value system at this point no now it's no longer this is something I can pick up it's not an impulse buy for sure it's not something that you know I'm someone who has no idea what this is about is gonna see this and say oh it's only $250 I'm gonna grab it we're totally out of that range at 150 160 you maybe reach and make the argument under 200 not at 250 at 250 you are directly competing with Nintendo yes we'll switch lights 50 bucks less that's right and I'm you're gonna have to have people who are really really attached to the name that some of these mobile quality games are going to be carrying to get them to fork out 250 dollars when you have clear alternatives and if graphics and things like that aren't supposed to matter once again sorry Tommy's always saying things like oh the graphics no matter it's about getting people together with friends and family well then you can buy a [ __ ] PlayStation 4 for $200 you can you can have funds with friends you can have fun with friends and family in a living room with other game systems that aren't going to be as expensive as this is going to be when it comes out you and if you're not that concerned about having the latest and greatest which was supposed to be a focal point of this anyways was that you don't need the highest end graphics you don't need all this fancy stuff apparently not yes I mean the more the price goes up the harder it is to even look at this with any seriously thing with any seriousness niche market when I say niche market you're probably thinking small market but the truth is the only way to challenge a giant like Nintendo a giant like Sony a giant like Microsoft is to take on two three four many niche markets that's the only way in television could have succeeded and there are in each markets this is a Nintendo 2ds I purchased this for my daughter she was five four four four years old alright this is not for my entertainment as an adult for the first time I held this system I thought there is huge potential here for educational software language education you can use a stylus with this it can hear your voice you can record your voice in here and back I can even it has a camera can record your face there's a 3d camera on the other so many ways in which there could be educational software on this and I actually went out and bought two or three examples of educational software that we're all terrible okay I'm first to admit educational software is a niche market but guess what for some small company there's an opportunity to be the best there were a lot of other areas in which Nintendo is the best and you can challenge them Tendo and when you've got a niche like that people will buy your system and they'll do more than one thing with it they may buy your system and they may play a game that it's imitating Super Mario Brothers on your system or whatever the hell it is you're doing right but there's some area you're excellent in it to be really successful it's got to be two three or four areas now I just mentioned briefly you have two different mobile homes they use in tandem now okay this has on it all of the best language education software you can get for learning Chinese as an english-speaking foreigner okay it's not that great I would say it's between lousy and mediocre very occasionally there's an app I can praise as adequate okay so on your system on your hardware whatever's your doing this is an area in which you can be the best it's a niche market but niche markets are for small companies the only way forward the only would win and guess what I've been of recognizes people like me parents buying video games for children even though we're numbering in the millions we are ourselves a niche market for the most part ignored by a computer and video game industry that's focused on people age 25 to 55 these fully grown men who spend a huge percentage of their monthly income and even larger percentage of their monthly time playing video games all right so my hope was that the Intellivision Emiko would provide an alternative for at least one of those niche markets you might say well that's crazy why would you think they have anything to do with educational software because historically the 1979 in television that's why it was called the in television that's why it had that ridiculous controller with the numerical keyboard on it right it's USP USP unique selling point the way it differentiated itself in the market back in 1979 was saying this is the video game system you can do your taxes on this is the video game system that can teach your kids long division and math that has educational software all right educational software and productivity productivity software that was actually what set the original Intellivision apart and then we have a new in television coming out that no really lazy way was just trading on nostalgia and I feel it really failed to take it advantage of the weakness of Nintendo's position in the market the weakness of Sony's position are the weakness of Microsoft's position in the market because none of those are really selling a system that parents would want to buy for their children [Music]